For many people, their business is a little bit like a child. It starts as something small, a grain of an idea that grows to something tangible thanks to their hard work, dedication and love. When that business is successful, the founder is left with a conundrum: how and when should they start to outsource? Here at Kilchurn Marketing, we work with the owners of businesses of all sizes. Some of them have outsourced marketing before and are looking for a new agency with a fresh approach, others who are dipping their toe into it for the first time. In this blog we’ll share some of the fantastic reasons why brands of all sizes benefit from outsourcing their marketing, and why we’re so well placed to offer the service.
Outsourcing frees you up to focus on your zone of genius
If you’re a whizz at dreaming up new products, you love making sales or you’re keen to spend time planning the next 10 years of your brand, you’ll need more time. Outsourcing your marketing (or accounts, admin or whatever else you don’t like doing) means you get more time back. More time to do what you do best, whatever that may be! Or, maybe you’ve had a team member who is in charge of your admin, and they’ve been trying to juggle events and social media as well… They will likely love the change to focus properly on their job and perhaps take on more tasks related to it!
It connects you to marketing professionals with a range of expertise
You wouldn’t outsource your accounts to someone who just fancied ‘having a go’ at finance spreadsheets. You’d research and find someone who’s a specialist at exactly the size and possibly the sector that matches your business. The same is true for marketing agencies and consultants. When you outsource your marketing, you’ll enjoy the services of people who have years of experience, have their finger on the pulse of new trends, channels and opportunities. If you outsource to an agency your brand will benefit from their specialist staff and network, from PR experts, social media specialists, graphic designers and web developers to videographers, photographers and writers. And everything in between!
Outsourcing injects strategy into your marketing
When you have your kick off call with a new marketing agency, they will want to know all about your brand and approach to date. Here’s just a summary of what they’ll be keen to hear about:
- Your value proposition and brand identity (if you have them)
- The marketing activities you’ve been carrying out
- The results you’ve been seeing from them
- Your ideal customers
- Your current and future business goals
- Who your competitors are
Using that information and your budget, they will put together a marketing plan with clear goals and a roadmap to get here. Marketing activity that’s based on a well-thought-out strategy will deliver a much better return on time and financial investment than one that’s reactive or sporadic.
You’ll enjoy a fresh perspective on your brand and the sector you work in
When you’ve lived and breathed a business for so long, it can be tricky to step away and see it from the outside. A marketer will ask you questions you’ve not considered before, challenge your way of thinking and tell you where you can improve your messaging. If you work with someone with specific sector expertise, they will also know the latest news and views, and help you position yourself accordingly. If you want to become a trusted thought leader in your industry, getting support from a PR and marketing specialist is an excellent move.
Outsourcing means you’ll reap the benefits of a consistent approach to marketing
If you manage your own PR and marketing right now, how consistent are you really being? Perhaps you block out time for social media, blogs, website updates, press outreach, email marketing and a spot of future planning? We find that clients, even the ones who have a background in PR or marketing themselves, often find they’ve been distracted by the sales and operational challenges of their business. Their marketing has been inconsistent, with motivation coming in waves and then petering out for weeks (or months) at a time. Outsourcing marketing you’ll agree on a set of deliverables, such as a monthly blog, marketing email, a certain number of social posts a week and so on. They take care of it all so that your brand has a consistent presence. That builds brand trust, something which is so important if you sell products and services online, as well as boosting sales.
So, why outsource your marketing to the Kilchurn team?
We hope this blog has helped you understand the huge benefits to outsourcing your PR and marketing to experts. Of course, a vital part of the process is making sure that you pick the right agency or consultant for your business. At Kilchurn Marketing we’re proud to have a team with over 40 years’ experience in marketing and PR, founded and led by Faye Archer with over 20 years in the industry. Faye cut her teeth in London PR, working with household names such as Jamir Oliver, Smeg and the Great North Run. Not only do we really know our stuff, but we all have our own specialisms from graphic design to copywriting. If you choose to outsource your marketing to Kilchurn Marketing, you’ll be placing it in very capable hands indeed.