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Collaboration Over Competition

Collaboration Over Competition

How do you feel if you come across a competitor to your business? Whether you find them when you’re scrolling on social media or they pop up at an industry event, I know the range of emotions that moment can ignite. It’s totally natural to feel threatened, a little...
What is PR?

What is PR?

What is PR? PR stands for ‘public relations’, which is the business of managing communications between a business and the general public. Up until around 15 years ago that mainly meant acting as a liaison between a brand and the media, crafting messages and updating...